Tears in the Rain: From Architecture to Marketecture?

I've been a little quiet lately because I've shifted my focus a bit. New firm, new focus. AKA different day, same old shit. It took me a little while to get settled in but now that the polish has worn off my new shoes I'm ready to start complaining again. Are you with me?

So this is my first time around startups instead of big firms. But even so, I think readers of the Crazy Lives will recognize relevance in what's happening here. I'm still consulting, it's just now I'm consulting on marketing to people like me instead of saying no to people marketing to me. Oh what fun!

I feel like I've gone to the dark side sometimes. Other times I feel like it's the smart side. But we're talking business and consulting here, so it's definitely the dumb side all around!

"I've seen things you people wouldn't believe" and all that...

Anyway, welcome! Let's explore exploit mock this new world together! You can find me on Twitter, too, as @No_EPO, a reference no one seems to get.